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Wednesday 7 December 2011

India's cricket market is irresistable

 


No English cricket magazine has flourished in India - now the world's largest cricket market - even when it involved some of the biggest names, nonetheless it is alluring.

Wisden Cricketers' Almanack is set to enter India again. The company had ventured into India a few years ago when Wisden Asia Cricket , a monthly magazine was launched. But it closed down after the July 2005 edition. In January 2006, Wisden launched, Cricinfo Magazine, from the house of espncricinfo. com.

But this too closed down in July 2007. Now, is set to launch India's own annual almanack called 'Blue Edition', with accompanying projects like a web portal, mobile apps, Hall of Fame, a cricket museum, Wisden Cricketers' dinner and awards, national competitions, and charity events. A joint venture of the Dubai-based FidelisWorld and Bloomsbury, it seems that Wisden has done its homework. It has come to India when some of the best known players are in the last leg of their careers. Sourav Ganguly has already been made the president of Wisden's board in India.

However, it is strange that no English cricket magazine has flourished in India - now the world's largest cricket market - even when it involved some of the biggest names.

Sunil Gavaskar headed Sportsweek in the late 1980s, but the weekly didn't last long.

Ferozeshah Kotla looks set to see a change of guard as the group controlling the sports working committee of the Delhi and District Cricket Association (DDCA) is facing the heat from the opposition. The ballot box, containing votes of 100-plus local clubs, has been sealed following an order of the High Court. And when it's scheduled to be opened on Dec 13, it's likely that a surprise pops up. But some people are still sceptical that another court order might further delay the opening of the box. Then, on Dec 29, the annual DDCA election is slated to be held, with eight directors' posts being up for grabs.

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