RIM said in a statement on Wednesday that "BlackBerry 10" will be the new brand name for its next generation mobile platform.
Analysts say RIM's future depends on a successful launch of the new platform which RIM dubbed BBX just months ago.
A US federal court judge in Albuquerque, New Mexico, banned RIM from using the BBX name at a conference being held in Singapore this week after finding that software company Basis International Ltd. had registered and used the trademark for 26 years.
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