Piles of Tablets scare markets

 It's been a gloomy holiday season for tablet makers -- unless, that is, you are Apple, Amazon or Barnes & Noble.

The stories of tablets hitting the market and failing to sell are piling up. This week, Dell discontinued its Streak 7 tablet, after the death of the Streak 5 in August due to poor sales.

The move marks Dell's departure from the tablet market in the United States, at least for now.

A Dell representative said the device will still be available in China and elsewhere overseas.
And last week, Research in Motion said it would take a $485 million write-down related to poor sales of its BlackBerry PlayBook tablet. A financial analyst estimated that RIM had 1.4 million unsold BlackBerry tablets left in its inventory.

Then of course there is Hewlett-Packard's TouchPad tablet, which was pulled off shelves after 48 days, followed by a fire sale of the device for just $100, down from $500. The fate of the TouchPad is uncertain, awaiting a decision from H.P. on what to do with the tablet's software, WebOS.

Why is it so hard to make a successful tablet? Companies are failing for the same reasons that a string of tablet devices flopped before the iPad came to market, says Sarah

Rotman-Epps, an analyst with Forrester Research. Lack of content and capability are the key reasons.

"It's the same story as it has been from the beginning," Ms. Rotman-Epps said. "They're all trying to sell tablets as if they were PCs. Verizon marketed all these tablets with 4G and gigabytes of storage. What consumers care about is what they can do with the device."

Meanwhile, Apple made roughly 42 million of the 58 million tablets sold worldwide in 2011, according to estimates by Gartner, a market research firm.

And Amazon's new Kindle Fire, a seven-inch tablet priced at $200, is having a promising start as well. Based on shipments of the Fire from Taiwan, Forrester estimates the retailer will sell five million of them over the holiday season.

The Nook Tablet from Barnes & Noble, a $250 seven-inch tablet released two days after the Fire, has a chance to take off as well. Forrester projects that up to two million Nook Tablets will sell in the fourth quarter.

Propelling the success of the iPad is the iTunes store, which offers applications, books, games, music, movies and more. Fire customers, too, can download e-books, apps and movies from Amazon, and Nook Tablet customers can grab media from Barnes & Noble's digital store.

Amazon and Barnes & Noble's tablet numbers are not shaping up to be nearly as big as Apple's iPad sales, but all three devices can succeed on different scales, Ms. Rotman-Epps said.

She noted that the lower price tags on the Fire and Nook would appeal to customers wanting a pure media-consumption experience. Apple will continue to have the edge, especially in the world of business, as many companies are opting to purchase iPads for their ease of use and flexibility, Ms. Rotman-Epps added.

"Today iPad is still synonymous with tablets, but with the introduction of the Kindle Fire and the Nook Tablet, that's starting to change," she said.

Apple fails to stop Samsung

Apple failed to convince a U.S. judge to block Samsung Electronics <005930.KS> from selling Galaxy smartphones and tablets in the U.S. market, depriving the iPhone and iPad maker of crucial leverage in a global patent battle between the two companies.

In a ruling released late on Friday, U.S. District Judge Lucy Koh in San Jose, California denied Apple's request for a preliminary injunction against Samsung.

The two companies are engaged in a bruising legal battle that includes more than 20 cases in 10 countries as the they jostle for the top spot in the smartphone and tablet markets.

Earlier on Friday, an Australian court extended a halt on sales of Samsung's latest Galaxy tablet in the country by at least a week, as Apple appeals a ruling that had ended the ban.

Apple sued Samsung in the United States in April, saying the South Korean company's Galaxy line of mobile phones and tablets "slavishly" copies the iPhone and iPad.

But on Friday Koh rejected Apple's bid to ban sales of three smartphone models, as well as the Samsung Tab 10.1.

"It is not clear that an injunction on Samsung's accused devices would prevent Apple from being irreparably harmed," Koh wrote.

Apple spokeswoman Kristin Huguet on Friday referred to previous Apple statements about the case, saying that Samsung's "blatant copying is wrong."

Samsung spokesman Jason Kim said Samsung welcomed Koh's opinion. "This ruling confirms our long-held view that Apple's arguments lack merit," Kim said in an email.

Apple could still prevail in the overall lawsuit. But it's inability to win a quick halt to Galaxy sales in the United States comes as the stakes skyrocket in one of the fastest growing consumer electronics markets.

UNDER PRESSURE

Global tablet sales are expected to explode to more than 50 million in 2011. Apple, which has sold more than 30 million iPads so far, is expected to continue to dominate the market in the near term.

Apple's new CEO Tim Cook is under pressure to show he can fill the large shoes of his predecessor, late Silicon Valley titan Steve Jobs. But in his first quarterly result unveiled as permanent CEO, Apple stunned Wall Street, missing expectations for the first time in years.

Analysts said customers held off buying iPhones in the September quarter, waiting for the October launch of the latest iPhone 4S.

But tablets proved a bright spot. The company moved 11.12 million units during the quarter despite attempts by various manufacturers, including Samsung, to capture a slice of the tablet market.

Now Amazon.com has also entered the fray with its Kindle Fire tablet, but Samsung's Galaxy line-up is widely deemed the closest rival in terms of capability and design to the iPad.

Acknowledging the competition, Cook said it was "reasonable to say" none of Apple's rivals have gained any traction, and he expected the tablet market to be bigger than personal computer in the long term.

In her ruling, Koh wrote that for some of the smartphones, "Apple has established a likelihood of success on the merits at trial."

Koh added that Apple would likely prove Samsung infringed one of its tablet patents. However, Apple had not shown that it was likely to overcome Samsung's challenges to the patent's validity, Koh wrote.

Apple must demonstrate both infringement and validity to succeed in its lawsuit.

The case in U.S. District Court, Northern District of California is Apple Inc v. Samsung Electronics Co Ltd et al, 11-1846.