
Can viewers take more viewers?
People have lost count of the number of news channels that are airing
in Telugu. Last checked, there are as many as 13 satellite news
channels and half-a-dozen cable channels bombarding viewers in Andhra
Pradesh with an overdose of current non-affairs.
But the promoters seem to be unfazed. While three more channels have
been announced, a couple more have been in the pipeline. While
Image,
V6 and
ABC News have started work,
Tulasi and another from the Chiranjeevi-Ganta Srinivasa Rao camp are yet to take a shape.
Those who are familiar with the TV market are a little surprised at
the audacity of the promoters at this stage. In the cluttered TV news
market, most of the current channels are running in losses. While
monthly expenses are in the range of a crore, at least half of the
channels are not able to earn more than 60-70 lakhs.
With more channels in the fray, it is likely that all of them will
have to share this pie. This only means that all the channels will have
to fight for the same advertisements.
Image Channel promoter C Venkatesara rao is a step ahead by
splashing his ads for recruitment across all the major Telugu and
English newspapers, but asking even Chief Editor to send resume for the
post caused a little consternation among the hopefuls.
V6 is being promoted by Telangana Congress MP Vivekananda,
an industrialist in his own right. It is said to be targeting the market
in Telangana. The channel has already placed orders for equipment with
vendors. Expected date of launch is January end. If everything goes as
planned,
V6 might be the first one to hit the post.
ABC, aiming to be the first Vijayawada-based news channel,
is reportedly being promoted by Abhaya Gold group. There are a lot of
question marks over its feasibility both in terms of revenues and
staffing. Though they claim to have plans to commence broadcast from
Sankranthi, doubts persist over its future.