Kolaveri in Time magazine

Anirudh, who is making his debut as a music director with 3, couldn't have asked for a better start to his Kollywood career. For, Why This Kolaveri Di, the very first song of his first film, has now started winning awards, after having taken the nation by storm.

Yes, Kolaveri has just won the YouTube Gold award, which is presented to viral videos from across the world. Beams Anirudh, "It is true. The record label has received official intimation. I don't know if they will have a function to present the award but yes, Kolaveri has been chosen for the award."

And that's not all.

An article on the song, the lyrics of which have been penned by Dhanush, has also been featured in this edition of the Time magazine.

Get Anirudh to react to this piece of information and he smiles yet again. "I'm not sure about this fact but someone I know told me that it is after 20 years after it featured a story on Roja that the magazine is running such a story again," says Anirudh.

Roja? The similarities are hard to miss. Will he turn out to be another Rahman and Anirudh responds immediately, "Oh no, Rahman sir is my inspiration. I will happily retire if I manage to accomplish even five per cent of what Rahman sir has achieved. I'm just one song old and have a long way to go."

The song's success has lifted the spirits of the entire team of 3.

Tweeted Dhanush, "To all my north Indian Kolaveri fans, thanks for receiving a Tamil song with a warm heart and making it a global song. God bless."

Kolaveri gets Gold from You Tube

The viral rage of the time, Why this kolaveri di, written and sung by Dhanush for his upcoming movie 3 has achieved another feat.
The song has been listed by YouTube under 'Recently Most Popular (Gold)' videos.
The description in the video sharing website says, "The Recently Most Popular Medal is given to videos which have had high engagement over the past 7 days, including views, likes, etc."
Entertainment industry tracker Sreedhar Pillai tweeted the news to Dhanush, composer of the song Anirudh Ravichander and Aishwarya Dhanush, who is the director of the movie, congratulating them.
It was on Monday that Dhanush visited Amitabh Bachchan at his residence in Mumbai and sought his blessings after Bachchan admitting himself as a kolaveri fan. Big B was so impressed with Dhanush's humble behaviour and expressed it in his tweet.
Ever since the launch of the video online, it has been creating waves not just across the nation, but the globe. The video has already crossed 1.6 crore views in YouTube and counting.
Looks like there is no end to this Kolaveri anytime soon.

Crazy Kolaveri

ఏ ముహూర్తాన ధనుష్ కొలవేరి పాట రాశాడో కానీ అది పుట్టించిన వేడి అంతా ఇంతా కాదు.. ఇంగ్లిష్ పాటకి కొంచెం తమిళ యాస తగిలించి పాడిన ఆ పాట ఫీవర్ కొలిచేందుకు థర్మామీటర్లు దొరకడం లేదు. టివి, రేడియో, కంప్యూటర్.. అదీ ఇదీ అని లేదు.. ఎక్కడ చూసినా ఎక్కడ విన్నా ఆ పాటే.. అర్థమైనా కాకపోయినా పర్లేదు.. కొలవేరి పాట వినాల్సిందే.. పాడాల్సిందే. లేకపోతే ఏదో వింత గ్రహం నుంచి వచ్చినట్టు చూస్తున్నారు.. ఇప్పటి దాకా రజనీకాంత్ సినిమా అంటే కళ్లు మూసుకుని టికెట్ కొనేస్తున్న అభిమానులు, ఈ కొలవేరి పాటతో రజనీ అల్లుడు ధనుష్ ని కొలిచే దైవంగా మార్చేస్తారేమో.. ఇప్పటికే యూట్యూబ్ లో 11 మిలియన్లకు పైగా హిట్స్ వచ్చాయంటే ఈ కొలవేడిని కొలిచేదెలా??అందుకు తగ్గట్టుగానే ఈ పాటకి పేరడీలు, మార్పింగ్ లు రోజుకోటి వచ్చి పడుతున్నాయి. ఇక మన తమిళ తంబీలు వాళ్ల ఓవర్ యాక్షన్ చూపెట్టేందుకు ఏకంగా అమెరికా ప్రెసిడెంట్ ఒబామా ఈ పాట చూసి థ్రిల్లవుతున్నట్టు ఓ క్లిప్ కూడా వదిలారు..